Apple Free Trial Bundle
Bring information
My role
Product Designer
Teams
Product team x1, Business team x1, Engineering team x3, & Apple Business team x2
Duration
4 Weeks
Due to project NDA, selected works only. Please reach out for more content, I would love to tell you more about the behind-the-scenes story.
Project Overview
Walmart partnered with Apple to secure more products through initiatives like service add-ons, aiming to position itself as the preferred retailer. My project focused on embedding free trial promotions into key touchpoints—search pages, item pages, cart, and checkout—leveraging Apple’s ecosystem to drive user preference and revenue. The 4iTB team collaborated to define scope, starting with Apple and planning future brand expansions.
But the problem is…
The current experience
Lacks of clear, engaging information about add-on services for our user during key touchpoints like search pages, item pages, purchase history, cart, and checkout.
This leads to missed opportunities for upselling, lower user preference for Walmart, and suboptimal conversion rates, GMV, and bounty revenue from service-eligible products.
Research & Strategy
To better understand design a concise and visually appealing entry points, I first started by building Emilia’s empathy mapping based on the information I collected from Apple and our business team.
Optimal Solutions
We can address this by delivering visually appealing and concise details on Apple Services directly within the user journey.
This will ultimately positions Walmart as best-in-class, boosts user preference against competitors, and drives key metrics: higher conversion, increased GMV, and greater bounty from add-on sales.
Business success metrics:
Users should be able to understand which Apple services are available and claim the offer afterward
Entry points and details page
- Entry points integrated throughout the journey
- Able to view multiple offers when available
- Free trial details page needs to including T&C.
Claim Offer
- Post-transaction experience
- Claim the offer after purchasing Apple products
Hypothesis
By creating subtle, visually appealing banners with concise messages during Emilia’s shopping journey, connected to a clear info page with free trial redeem code details during the post-transaction experience, we can enhance Emilia’s engagement with Apple’s free trial bundles and boost trust and sales.
Final Design
Multi-offers Scenario
The item page banner will lead Emilia to a multi-offer list, ensuring she doesn’t miss out on anything.
Multi-offers Scenario
The item page banner will lead Emilia to a multi-offer list, ensuring she doesn’t miss out on anything.
Email Comm & Redeem Offer
Email communication serves as the main channel to guide Emilia in claiming the offer.
Search Result & Item Page
Apple’s service icon-led design effectively aligns with Emilia’s intent.
Sustainable Design
The project involves multiple different Apple free trial services. To fit various services and adapt to Apple’s future promotions, I collaborated with the engineering team to design scalable banner and service page templates for scalability and sustainable design.
Impact & Outcome
Although the product launched after I left Walmart, I followed up with my PM regarding performance and data. The banner design received significant improvement and showed great engagement with users:
Approximately 50% higher clickthrough rate and conversion rate.
Additional internal data indicates that more users are willing to engage with products that highlight free trial benefits on search results.
