Honest, inclusive, and meaningful Design
While being data-driven is deeply rooted in my design DNA, "Honest" design has become my newest statement after years of design practice. This principle originates from Dieter Rams's 10 Good Design Principles, which have profoundly shaped my approach since my very first days in industrial design.
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My creative journey …
Before 2012
Fine Art
My fine art background taught me to express spatial perception through line, color, and light–dark contrast. These tools shape relationships in three-dimensional space and create mood and emotion. Learning to control depth and visual balance has directly influenced how I design physical objects.
2012 - 2018
Industrial Design
My industrial design background trained me in systems thinking and design thinking, influenced by designers like Jony Ive, Steve Jobs, and Dieter Rams. I learned to ground every project in user research, competitor analysis, and problem-solving. A key lesson: artists express themselves, but designers solve real user problems.
In 2017, a chance consulting project for a startup introduced me to digital product design—and I’ve been passionate about it ever since.
2019 - 2021
UX/UI - Early career
After General Assembly, I began my career at a fast-paced design agency focused on enterprise software. It taught me how to work under pressure and sharpen my core design skills. I later joined Samsung’s mobile design team, crafting solutions for carrier partners and experiencing design culture in a large global organization for the first time.
2021 - 2021
Data visualization
In 2021, I had the honor of joining Microsoft's Azure Cloud Team, where I worked on several data visualization projects. I thoroughly enjoyed working with data, and this experience significantly enhanced my skills in visual design and communication.
2022 - Present
Financial Service Design Team
In 2021, I had honor to join Microsoft’s Azure Cloud Team and delivered a series of data visualization projects. I had great fun and joy working with data and the experience gradually improved my skills in visual design and communications.
One more thing…
I love exploring the wilderness and speeding down snow-covered mountains. So, you might catch me riding a white snowboard during winter. Curious about what I'm riding? Currently, I'm on a Transition Finder 57 from KORUA SHAPES, chosen for its excellent performance and beautifully crafted design, inspired by snowboarding films.